Our Story
Elevate Lab was born from the realization that too much gets lost in the noise of digital marketing. We knew there had to be a better way to create real, lasting impact for the causes that matter most. This led us to specialize in direct, in-person marketing through curated pop-up events, providing a genuine space where nonprofits can connect with their communities face-to-face. We believe that when people truly understand a mission and see the passion behind it, they are far more likely to offer their support. Grateful for the opportunity to build a platform that champions organizations doing meaningful work, we remain inspired by our purpose and energized for the genuine impact we will create together in the years ahead.
Experts in the Journey
Elevate Lab makes marketing simple for busy teams. Our process is seamless: first, we learn your organization's goals. Next, we design a custom pop up event and direct outreach plan. Then, we launch and manage the campaign for you. Finally, we report back with clear results and next steps.
We handle the logistics so you can focus on your mission. From initial strategy to final analysis, we provide the simple and friendly support your nonprofit needs to drive real impact and grow your brand.
What We Do
Pop-Up Events
We plan and run in-person activations that connect people directly with your mission and brand story.
Direct Outreach
Our face-to-face marketing campaigns grow your community of supporters through authentic in-field engagement.
Campaign Communications
We craft scripts and messaging that ensure your story remains clear, compelling, and consistent on-site.
The Heart of Elevate Lab
Samantha Yung
Co-Founder and Strategy Director
Samantha leads campaign strategy at Elevate Lab, turning big-picture goals into clear, actionable plans. She partners with clients to shape pop-up events and direct marketing campaigns that build awareness, deepen engagement, and drive measurable growth.
Ed Pei
Co-Founder and Sales Director
Ed oversees sales and client partnerships, making sure every campaign is built around real business and fundraising targets. He brings a data-informed, relationship-first approach to helping nonprofits and mission-driven brands scale their outreach.
Maki Fantaye
Field Operations Coordinator
Maki manages the details that make each pop-up event and field campaign run smoothly. From staffing and scheduling to on-site logistics, she ensures every activation is organized, on-brand, and ready to connect with people face-to-face.
Jacklyn Vargas
Sales Training Lead
Jacklyn leads training and development at Elevate Lab, guiding our next generation of talent with the expertise of a top performer. She's dedicated to building the skills and confidence our team needs to thrive.
Tristan Holmes
Sales Training Lead
Tristan leads the way when it comes to product knowledge on our current campaign. His deep understanding of what we offer ensures every interaction is informed, confident, and built to deliver real results.
Quivon Lester
Brand Engagement Lead
Julian focuses on scaling nonprofit reach through high-impact brand interactions in the Dallas area. He oversees on-site engagement strategies that turn community interest into active support, ensuring every pop-up event delivers a seamless and successful donor experience.